Shannon Hudson: Alignment and Execution for Growth

Shannon “The Cannon” Hudson, founder and CEO of 9Round Franchising, LLC, is a former IKF Light Middleweight Kickboxing Champion of the World. After over  70 bouts in the ring, Shannon could not find a place where the average person could be exposed to the “Top Secret” training of some of the best fighters in the world. That is where his vision for 9Round began. He knew that if he could take the gruelling workouts he did in the ring, and create a non-intimidating, convenient circuit workout format, then the average person could enjoy the benefits of boxing and kickboxing only available to professional athletes. 

Shannon and his wife, Heather, opened their first 9Round studio in 2008 in Greenville, SC. Since then, the brand has grown to more than 600 locations across 41 states and 18 countries, plus many more in various stages of development – all delivering on the promise of making members stronger in 30 minutes, physically and mentally.

9Round.com

Some of the things we discuss in this episode:

  • Shannon’s story on founding 9Round fitness
  • How different teams across functions come together to drive growth
  • Shannon’s framework to leading at the highest level, and why taking care of yourself must be a priority
  • Importance of strong execution, and how Shannon aligns his team to metrics
  • How to measure and track progress for a unified vision
  • 9Round fitness franchising and its competitive advantage compared to other fitness brands

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