Multi-Unit Tech & Digital Growth Executive
Track Record of EBITDA and Value Creation for High-Growth, Multi-Unit Brands and B2B SaaS Companies in Fast-Paced, Complex Environments.
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Tanvir is the Founder and Principal Advisor at TB Advisory, a specialized consulting practice focused on enterprise growth and digital/AI transformation in the restaurant tech ecosystem.
He selectively partners with a limited cohort of clients annually. His focus includes:
➤ SaaS Enterprise GTM: Architecting enterprise sales motions, product to end-to-end GTM engines, and Cx growth and expansion for high-growth tech platforms. High velocity growth and scale.
➤ Brand Tech/AI Transformation: Guiding legacy and mid-market brands through digital modernization, AI integration, and omnichannel – customer-centric growth.
About Tanvir
Tech Operating Partner to consumer focused PE firms and fractional CTO/CDO to multi-unit brands, leading tech, digital, and AI-driven value creation across the deal lifecycle.
Thought Leadership:
Author of two bestselling books on leadership and execution in dynamic environments:
➤ (2022) PRO Business Mindset (Selected by Walmart Corporate for their annual leadership curriculum).
➤ (2025) Bet on People: Amazon #1 Hot New Release.
The Brand x Tech Brief:
His strategic insights on the intersection of AI and consumer technology are shared through the Brand x Tech Brief newsletter, a roadmap for executives navigating the next evolution of restaurant technology.
The Dual Vantage Point:
He has architected the scale and transformation of global leaders including Toast, Freshii, & RBI. This dual perspective, as a public brand CTO (Freshii) with the P&L ownership of a SaaS GM (Toast), allows him to deliver high velocity results across product, GTM execution, and legacy brand transformation.
A Canadian native now based in Boston, Tanvir is a former National Champion college football player (McMaster Marauders). He applies that same championship-grade discipline and rigor to his advisory work, his family, and the pursuit of elite leadership.
“One of the things I appreciate most about Tanvir is his deep understanding of where tech meets leadership. He’s helped me see how the evolution of technology… rise of artificial intelligence, isn’t something to fear. It’s fuel.”
Cedrik Clark, EVP, Store Operations, Walmart