Architecting The Enterprise Restaurant Ecosystem
The Authority on Growth and Transformation in Enterprise Restaurant Tech.
Advisor to enterprise restaurant tech CEOs & MM/enterprise brands.
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Consulting
Tanvir is the Founder and Principal Advisor at TB Advisory, a specialized consulting practice focused on enterprise growth and digital/AI transformation in the restaurant tech ecosystem.
He selectively partners with a limited cohort of clients annually. His focus includes:
➤ SaaS Enterprise GTM: Architecting enterprise sales motions, product to end-to-end GTM engines, and Cx growth and expansion for high-growth tech platforms. High velocity growth and scale.
➤ Brand Tech/AI Transformation: Guiding legacy and mid-market brands through digital modernization, AI integration, and omnichannel – customer-centric growth.
About Tanvir
The Dual Vantage Point:
He has architected the scale and transformation of global leaders including Toast, Freshii, & RBI. This dual perspective, as a public brand CTO (Freshii) with the P&L ownership of a SaaS GM (Toast), allows him to deliver high velocity results across product, GTM execution, and legacy brand transformation.
A Canadian native now based in Boston, Tanvir is a former National Champion college football player (McMaster Marauders). He applies that same championship-grade discipline and rigor to his advisory work, his family, and the pursuit of elite leadership.
