B2C Tech & Digital Growth Leader
CTO/CDO at the Intersection of Tech, Marketing and Ops.
Track Record of Growth and Transformation at Billion-Dollar Organizations Including Toast, Freshii, and RBI.
Featured In
Tanvir is the Founder and Principal Advisor at TB Advisory, a specialized consulting practice focused on enterprise growth and digital/AI transformation in the restaurant tech ecosystem.
He selectively partners with a limited cohort of clients annually. His focus includes:
➤ SaaS Enterprise GTM: Architecting enterprise sales motions, product to end-to-end GTM engines, and Cx growth and expansion for high-growth tech platforms. High velocity growth and scale.
➤ Brand Tech/AI Transformation: Guiding legacy and mid-market brands through digital modernization, AI integration, and omnichannel – customer-centric growth.
About Tanvir
Tech & Digital Leader:
People and execution focused tech executive, with track record of tech transformation, digitization, and profitable growth across dynamic, fast-paced, billion-dollar organizations.
The Dual Vantage Point:
He has architected the scale and transformation of global leaders including Toast, Freshii, & RBI. This dual perspective, as a public brand CTO (Freshii) with the P&L ownership of a SaaS GM (Toast), allows him to deliver high velocity results across product, GTM execution, and legacy brand transformation.
A Canadian native now based in Boston, Tanvir is a former National Champion college football player (McMaster Marauders). He applies that same championship-grade discipline and rigor to his advisory work, his family, and the pursuit of elite leadership.
