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4 Stages Of Marketing – Tech – Ops For Digital Growth: From Disjointed To Customer Driven

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I was advising a CEO of a mid-market consumer based company. She told me that as part of their digital efforts, they had a lofty goal of shifting half of their sales to digital channels. The focus was on building out a direct to consumer channel,  but progress had been slow. I asked her how … Read more

Digital Growth Acceleration Model: 4 Components to Accelerating Digital Growth

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What is Digital Growth Acceleration? Digital growth acceleration is the rate of growth of your business’ revenues through digital channels. This has become a core component of business strategies for all CEOs across organizations as part of their transformational journey, especially post pandemic. Before we dive into the key components of digital growth, and various … Read more

(Forbes) How To Select The Right Technology Solution: Five Strategies For Leaders

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Article published on Forbes- see here,   Photo:GETTY   Amid this era of digital disruption, we sometimes feel bombarded and overwhelmed with the number of technology options available to choose from. Many companies also face constant pressure to tighten budgets and resources, and the pace of new technologies entering the market is only accelerating. Unfortunately, you … Read more

(Forbes) How To Become A Digital Leader, Regardless Of Your Background?

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Photo: GETTY Technology is changing at an exponential rate. Industries are getting disrupted, and more and more businesses are undergoing their own digital transformations to stay relevant in the new digital age. As Brian Solis says, “Any business, large and small is vulnerable to digital Darwinism — the evolution of consumer behavior when society and technology … Read more

How To Structure Your Team – Forbes

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As the pace of technology innovation and digital disruption continues to accelerate, traditional team structures are no longer relevant. There is a gap in how to best structure your technology teams for optimal results within the B2C (retail, restaurants, fast casual, etc.) industry. New technology within industries, a company’s strategic plan, brand positioning, and competitive … Read more

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