Carla Rosenberg:
“Find your field of fascination, you should be on fire with what you do.”
– Carla Rosenberg
Carla Rosenberg is Senior Vice President of Charity & Events Management for global sports marketing agency SPORTFIVE and is part of the leadership team. Based in Dallas, Carla runs the Charity and Events Management practice and offers additional event and production capabilities alongside Rooftop2 Productions, the agency’s New York-based experiential marketing and production division. Carla’s team also provides philanthropic expertise to many of SPORTFIVE’S more than 250 athlete clients looking to build or enhance their charitable activities.
Prior to joining SPORTFIVE, Carla founded Matchpoint Agency and served as Chief Visionary Officer, working with athletes, professional sports teams and nonprofit clients to achieve their philanthropic goals. In May 2018, Matchpoint Agency joined Lagardère Plus, the global partnership marketing agency of Lagardère Sports and Entertainment, which was rebranded to SPORTFIVE in May. Carla’s first entrée into the agency setting was as Sports Marketing Director for SCA Promotions. Before that, she spent eight seasons in the professional sports industry.
Carla began her career working for the President of the Texas Rangers Baseball Club and later served as Senior Director of Community Marketing for the Dallas Stars Hockey Club and Executive Director of the Dallas Stars Foundation. These experiences, along with her natural business acumen, introduced her to new people, big ideas and winning strategies that helped inspire the evolution of Matchpoint. While helping athletes manage their Foundations and having her finger on the pulse of the professional sports landscape and philanthropic scene, her ability to maximize revenue opportunities and execute championship-level charity events has earned her notoriety as a game changer in the industry. From professional tennis tournaments to galas, she and her team have planned and executed some of the nation’s highest-profile events.
In 2019, Carla was selected as a recipient of Sports Business Journal’s Game Changers Awards, which honors a select group of women who are having a major impact in transforming the sports business industry. Carla currently serves as President on the board of Dallas Influencers Sport & Entertainment (DISE) and sits on the Board of Directors for PwC SMU Athletic Forum, Nancy Lieberman Charities, and The Sandlot Children’s Charity. She is on The University of Dallas MBA Advisory Board and The Dallas Stars Hockey Hall of Fame Nomination Committee. She volunteered her time as a former Board of Trustee member for ten years with The National Multiple Sclerosis Society.
Born and raised in South Africa, Carla holds a Bachelor of Science in Kinesiology from the University of Illinois at Urbana-Champaign, where she played four years of tennis on an NCAA Division-I Athletic Scholarship. She graduated with highest honors, as well as Academic All-American and All-Big Ten accolades. She also achieved her Master of Business Administration in Marketing/Sports & Entertainment Management from the University of Dallas in Irving, Texas.
Some of the things we discuss in this episode:
LISTEN HERE
